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Discover our latest articles and blogs
Local SEO Reporting: What to Track and How to Read It
Learn how to build a local SEO report from Google Business Profile, Search Console and call data, so you can see which work actually brings in leads.
Multi-Location Google Business Profile: Setup and Management
How to set up, verify and manage a Google Business Profile for every location: eligibility, bulk options, duplicates, reviews, and tracking Maps leads.
Google Maps SEO: How to Rank in the Map Pack
Google Maps SEO explained for service businesses: the three ranking factors, a profile checklist, reviews, service areas and how to track calls.
Service Area Business SEO: How to Rank in Google Maps
Service area business SEO explained: set up your Google Business Profile, choose service areas, build city pages and earn reviews so you rank in Google Maps.
Local Landing Pages: How to Build Ones That Rank and Convert
Learn how to build local landing pages that rank in your service areas and bring in calls: structure, content, schema, and the thin-page mistakes to avoid.
Local SEO Audit: A Practical Checklist for Service Businesses
Run a local SEO audit on your Google Business Profile, reviews, citations, website and rankings. A step-by-step checklist for HVAC and home service owners.
Google Business Video Verification: A Service Business Guide
How Google Business Profile video verification works, what to film as an HVAC, plumbing or other service-area business, and why videos get rejected.
Local SEO for Roofers: How to Win the Map Pack
Local SEO for roofers, explained: how Google ranks roofing companies in Maps, what to fix first on your profile, and what to expect from an agency.
Google Business Cover Photo Size: Exact Specs and Fixes
The Google Business Profile cover photo size to use, 1024 x 576 pixels, plus file rules, cropping fixes and a checklist for HVAC and home service owners.